During the early days of Omnimpex, they were importing frames and other hardware but recently they decided to concentrate on clothing instead of hardware. Onimpex is the British agent for Bioracer and one of their latest clients is the Chorley CC, a club that has returned to the sport of cycling after a break of many years. It’s said to have disbanded around 1953 but the club was reformed in 2011 and have chosen to use Bioracer clothing for their kit, one of many using the Bioracer brand. Herbalife were one of the most well known British teams using Bioracer in 2011 and will do so again in 2012.
Onimpex also sponsor the VeloCity 3-1 Youth team with Bioracer kit and also had their own team of veterans in 2011 and will in 2012, be bringing in an under 23 rider to keep the old fellas in the team on their toes. “My aim is provide a club or team with quality clothing at a value for money price” Ken explained. There is no minimum order with Bioracer which means it isn’t just clubs and teams that are getting in touch but also corporate sponsors getting involved in cycling whether its racing, sportives, charity rides or just riding and wanting to look the part as a group.”
Ken says that when a club shows an interest in using Bioracer for its clothing, he’ll provide the personal touch by painstakingly going through all the important types of fabrics and designs available for each part of a typical season. “We also design their kit in house and offer this service free of charge”. Not having a minimum order level is also attractive to the customer says Ken.
Bioracer, explained Ken, have since 1984 been leaders in club clothing in Europe and innovative in both design and the fabrics they use. Within the Bioracer company are many former professional riders able to apply their experience on the bike to the design and making of the clothing needed by the modern rider.
“They know the importance of how it needs to be comfortable whilst competing or just riding for pleasure” says Ken. “It’s experience we all know you cannot buy” he adds.
BioRacer have also launched a new ‘Race Proven’ kit which is another addition to their range. “It’s very special” says Ken. “It’s fit and fabrics combine to achieve a combination of speed and comfort in the world of minimum gains. We are working together with quite a few clubs who have members still chasing the dream.”
One of the key things about cycling kit is the padding used in the shorts. Anyone who has ridden for a long time on a bike, sitting on a narrow, hard saddle, will know the pain that you’ll get if not properly prepared with appropriate clothing.
Bioracer though produce much than the standard kit and can clothe a rider for any weather and from head to toe with accessories that will match their club kit. They also produce unbranded kit as well as replica kit of the clothing they supply to nations such as Holland, Germany and Belgium to name but three nations using Bioracer.